What's next after "woke"?

Coaching beyond the liberal worldview

Liberal coaching is the mainstream. There’s plenty of good in it, but it comes with bias. Frankly at this point it’s holding us back and its “woke” side has certainly gone too far. Progressive is no longer “progress”. 

There are however other views of human nature that can be included for a more complete picture (liberalism is just one worldview). Somewhat ironically, the real leading-edge of culture and coaching is now integrating the conservative.

The course is about that step forward. Yes, forwards. It reveals the hidden ideology in coaching, shows what’s next, and teaches you how to coach everyone, without polarisation. 

It’s for coaches, therapists, psychologists and other helping professionals – especially “ex liberal”, “anti-woke” or more conservative practitioners.   

The new Beyond Liberal Coaching certification

2,000+ coaches certified

15+ years training coaches

Workshops in 45+ countries

By the end of the course, you'll:

Who will love this new leading-edge course?

FORMER LIBERAL / POLITICALLY HOMELESS/ LIBERTARIAN

An actually progressive alternative to the mainstream:

Maybe you came into coaching from the liberal left but have since changed your mind about some important things. Maybe you’ve seen what the secular liberal view of “freedom”, and a world without boundaries has led to. Maybe you’ve changed your mind about responsibility, boundaries, family, faith, or what makes a good life. Maybe you just got sick of the “woke” BS, and want to speak freely again? 

There’s probably plenty in typical liberal coach training you still like, but perhaps now it doesn’t feel totally aligned with your values? Perhaps you can see the ideological assumptions underneath mainstream coaching, or suspect that they’re there (we can help you with this).

CONSERVATIVE / TRADITIONAL

Bring your values into your coaching:

You are not bad, mad or stupid – as some on the extreme left may sadly claim. You are welcome here, and this course can make your values explicit and show you what you’ve been taught in coaching that may not align with them. You will feel really at home on this course, maybe for the first time in the field!

When it comes to clients too, there are plenty of traditional folks wary of typical coaching because they assume a whole worldview comes bundled with it. Frankly they’re often right. This course will give an alternative, and help you bring tradition, faith, morality, family, nation and firm boundaries into coaching skillfully. 

LIBERAL / PROGRESSIVE / OTHER

Centre-left and liberal people will get a lot from this course if you can tolerate real diversity of view. It will help you see your assumptions and to work more empathically with conservative clients. 

You will not be demonized on the course, but it will likely be challenging! We will also not be arguing about hot topics and national politics, as the course is more about worldview, and practical applications.  

If responsibility, character, family, faith or tradition matter to you, Beyond LIberal Coaching gives you practical ways to bring these ideas into your work. You’ll learn to use them skilfully, whoever you work with.

What can post-liberal psychology add to coaching?

Lots. This is a whole new way of working with people.

We are genuinely innovative in developing a “post-liberal psychology” and highlighting what’s usually missed. This approach is ironically very fresh and original, and offers a practical alternative (for anyone without 17 pronouns in their bio or a septum piercing…).

I find a lot of coaches these days are becoming explicitly “not woke”. Others are naturally conservative-leaning themselves and want to proudly include that in their work. Still others are actually tolerant classical liberals who’d genuinely like to work with everyone. 

The key thing though is not what they are “against” but what’s ahead. The next stage of human development involves integrating values that have been discarded, and moving on from conforming with the liberal modern/postmodern worldview.

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Family, belonging and relationships

Marriage, parenting, family, community and nation matter to plenty of people, and coaching can take them seriously without reducing anyone to a stereotype or saying “anything goes”. Reintegrating and re-owning traditional structures here helps many people.

Boundaries and self-regulation

Boundaries, self-regulation, discipline and helping people build the capacity to act rather than stay stuck in victim-mode. Mainstream coaching is often good at helping people open up new possibilities, but sometimes what helps is a firm boundary, more discipline, or making better use of what you already have. Conservatives have something useful to say about that.

Responsibility, robustness and agency

Responsibility, courage, robustness, habits, service and becoming more capable are all important. The culture of victimhood and excuses found in woke is harmful and we reject it.

Hierarchy and excellence

Hierarchy can be healthy or unhealthy, but competence, mastery, status, contribution and striving for excellence matter too. We are all equal as human beings, we are not all equal in ability.

Meaning, beauty and transcendence

Religion, faith, mortality, duty, purpose, beauty and sacred commitments can be central to a client’s life, and treating them as side issues isn’t very good coaching. Most psychology comes from a secular materialist world so has few ways to address the really big questions, and liberal individualism has, let’s face it, failed.

Why worldview matters

A post-liberal approach can help with clients who for example:

Want better boundaries (liberalism is a philosophy of liberty, not restraint)

Want marriage and children more than career success but feel guilty about it

Are someone with real trauma, but who no longer wants to be a victim

Feel demonised by liberal media as a young man

Are seeking purpose and see this in terms of “God’s plan” for them

Are getting sober and want support finding any “higher power” (without fundamentalism), or even returning to religion after disappointment

Don’t relate to words like “privilege”, “patriarchy”, “systemic”, “marginalised”, etc… even if they may need some of the ideas 

Are nationalistic and that’s part of their identity and resilience

Every coaching, therapy and psychological approach carries assumptions about human nature: what people need, what health looks like and what makes a good life.

Political and cultural worldviews – including “right” and “left” (politics and boring culture wars aside) – carry assumptions about those things too.

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No practitioner or method is completely neutral in the assumptions it brings about people, health and the good life.

Part of good practice is being able to:

  • See some of the assumptions built into the methods you’ve learned
  • Notice when your own politics or worldview is biasing your work
  • Understand enough of other worldviews – conservative and progressive – to gain a more well-rounded understanding that your usual lens may miss
  • Develop the range to work with more kinds of people

A conservative lens may show you something your usual training misses.

If you’re more right-leaning yourself, this training can help you bring those values into coaching consciously without confusing them with the client’s.

The team

Why I'm doing this now...

I grew up in a liberal family and didn’t question that much at first. In fact, I probably thought of my views as the result of my own “free thinking”. The psychology I met at university, and later the coaching world, was overwhelmingly left-leaning too.

I was, however, impressed by traditional Buddhist monks and Japanese martial arts teachers, who seemed to have a very different take on human nature. Responsibility, discipline, duty and community stopped being things I was suspicious of. I also started noticing how individualistic and “victimy” a lot of helping culture could be.

Getting sober after years of addiction especially made this less theoretical (19 years now). So did running a business – I had to get rid of excuses. I found that personal responsibility, discipline and better boundaries were what actually worked.

Later, founding Sane Ukraine – a trauma project that taught local Ukrainians to support people affected by the war – sharpened this again. Faith inspired me too. The nuns I worked with there were, frankly, some of the best-regulated people I’ve come across – and I’ve spent years around yogis, meditation teachers, psychologists, therapists, dancers and so on.

That got me looking more seriously at philosophy. I found traditions that didn’t reduce everything to either the physical or the individual psychological – ethics, virtue, beauty, faith, social position and the wider community mattered too. For me this isn’t about throwing progressive psychology away. It’s about seeing what it misses. Every worldview has a bias. 

I’ve been teaching coaching and embodiment for over 25 years, and we’ve trained more than 2,000 embodiment coaches. I’m interested in what survives contact with actual practice, not just what sounds “nice”. I’ve found that includes conservative values and ideas.

I’ve seen such ideas help liberal students too. They can be less judgemental of conservative clients and work with a broader range of people – including military and police, business people and some wealthier clients. The subjects conservative approaches can help with are varied: purpose and direction, relationships, communication, responsibility, faith, boundaries – all the usual stuff people actually bring to coaching, really! 

Now, with a baby on the way, and hoping my second marriage works out better than the first, let me get personal again. I’ve found that more responsibility, better boundaries, faith and community are genuinely good for me. I don’t think I’m alone in this. I increasingly think discipline is part of freedom, not its enemy. What I first found in martial arts and sobriety has become a way of life. Naturally this has changed my coaching. 

Beyond Liberal Coaching comes out of all this. You’re welcome to join us.”

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How the training unfolds

Books, YouTube and AI can give you plenty of ideas cheaply. Fine. You don’t need a certification to collect more opinions. Luckily Beyond Liberal Coaching isn’t just that.

The point here is structured learning you commit to, with content filtered and expertly organised for you: interactive learning you’ll enjoy and remember, real-world learning you’ll be held accountable for and actually follow through on, and peer-group work, because people learn from people.

Live teaching, case studies, peer practice, “homework”, demonstrations and embodied self-awareness give REAL learning. Beyond Liberal Coaching is a real course, not just another folder of videos you won’t get around to watching, or a long ChatGPT thread that doesn’t sink in or get applied in the world.

Four months gives us time to digest, learn and apply the material, then use it to attract and help real clients.

All sessions are recorded, of course, and we’ll cap the course at 30 people so you can get to know the team, develop a real student-teacher relationship and have plenty of space for questions. Actual personal human learning. Beyond Liberal Coaching has refreshing, innovative content, but is also “how learning used to be”.

Stage 1: Discover the worldviews

We start with the bit that’s easiest to miss: our own hidden assumptions and how political worldviews are embedded.

We’ll look at what culture and coaching/psychology training has taught us about human nature – what’s healthy, responsible, meaningful, “normal” or good, etc. We’ll examine underlying liberal and conservative frames (often not explicitly articulated) and the embodied conditioning that shows up before you’ve even asked a question. We’ll also examine this through a developmental perspective (integral theory). 

Stage 2: See what’s missing… and celebrate what’s not!

Then we get into the conservative-informed material properly: locus of control and responsibility, virtue and duty, boundaries, family, nation and community, faith/higher power, hierarchy and social position. You’ll be able to see the strengths and weaknesses due to political bias in your own work after this. 

You don’t have to agree with it all, just understand those who do without demonising them. We’ll test what it helps you see, where it’s useful, and where it becomes simplistic or ideological. If you’re conservative/traditional yourself, you’ll be able to better articulate and celebrate what you intuitively believe after this part too! 

Stage 3: New tools

Everyone loves new tools, so here we’ll teach you very practical “use the next day” coaching tools to work with:

  • Personal responsibility (this is where change and leadership start)
  • Boundaries (we have some great embodied techniques for this)
  • Life purpose and meaning (we have real expertise in this area too)
  • Self-regulation (again, we literally write the book on this)
  • Trauma coaching (not therapy; conservative-friendly) 
  • Theo-regulation (a unique term for regulation through a “higher power”)
  • Romance, sexuality and relationships (which often look quite different for conservatives)
  • Addictions and technology use (we all struggle, eh!)

 

Our promise is that if you do the work, you’ll not only finish the course with new theoretical knowledge and perspectives, but seven new techniques you can use. 

Stage 4: Bringing it to clients

You’ll follow this sequence – theory, demonstration, questions, peer practice, more questions, volunteer practice, more questions, paid work! This ensures you’ll actually take the techniques away in a safe manner. 

We’ll also offer some advice and support on selling to more conservative clients.

Stage 5: Making it your own

Towards the end, you’ll work through harder cases and make your own judgement about which lenses help, when, and with whom. You can adapt it to your own work, and blend it with what you already know. This is where you can get creative, take what’s useful and leave the rest. 

To certify, you’ll need to demonstrate through a short video exam that you can use the work well enough in practice. We have standards as conservatives 😉

Who's this for?

You should already know how to work with people. We’re not going to spend four months teaching basic listening, contracting and coaching structure from scratch.

So it’s primarily for:

Probably not for you if...

Beyond Liberal Coaching probably isn’t a fit if you:

Schedule & what's included

Four months of live teaching, small-group practice and putting the work into real life. Around three hours a week.

THE LEARNING

What the certification includes

  • Live teaching, demonstrations and cases Learn with Mark, Alina, Ranko and the team, with space for questions and discussion.
  • Peer practice and feedback Practise together in small groups. Optional to join the course, required for certification.
  • Worldview and embodiment exercises Notice your own assumptions and reactions, then have more choice in how you respond.
  • Seven practical coaching techniques Including responsibility, boundaries, self-regulation, meaning and relationships.
  • Selling to conservative clients Advice on explaining and positioning this work to people who may want it.
  • A real certification assessment A short video exam to demonstrate what you've learnt.

THE LIVE SCHEDULE

Thursday teaching

Thursdays, 5:00–6:00pm UK time

29 October 2026 – 25 February 2027

NEXT SESSION · UK TIME 5:00–6:00pm Thursday 29 October 2026 Europe/London

All live sessions are recorded.

Your three hours each week

Live teaching

60 minutes on Thursdays, or an occasional replay if you miss one.

Peer practice

An hour weekly in small groups, organised to suit your timezone and availability. Optional unless certifying.

Personal / coaching practice

About an hour. Start with yourself, then apply the techniques with others as appropriate to your skills.

THE STANDARD

What you'll need to certify

80% of teaching sessions (at least 13 of 16 scheduled sessions, with occasional replay catch-up), 80% of peer-group meetings, regular practice and a short video exam.

No live teaching on 24 or 31 December 2026.

New to coaching? You're welcome too. This is specialist training, not coaching basics from scratch. Beginners may need additional foundational training. This certificate is not a foundational coaching qualification, a therapy or psychology licence, or an externally accredited award.

Three bonus courses included

We’re also including three of our existing courses to help you deepen your own practice, explore the bigger picture and get your work out into the world at no extra cost (separately they’re $1497).

embodied-marketing-money

Embodied Marketing

Learn how to market your work effectively and ethically, reach more of the right people, and sell without feeling like a pushy salesperson.

PBB

Purpose Blackbelt

Get clearer on your purpose, work through self-doubt and the things holding you back, and put more of what matters into practice.

PBB

Anti-Decadence Odyssey

Explore the challenges of modern life, including hedonism, narcissism and nihilism, and discover embodied approaches to resilience, service and purpose.

All three courses are optional and can be explored in your own time, separate from the three-hour weekly Beyond Liberal Coaching commitment.

Join our Beyond Liberal Coaching Certification

Starts October 29 2026
Ends February 25 2027

Normal tuition

$1,500

Launch special until Oct 29

$990

Not sure whether it’s for you?
Talk it through with Virginia on support@embodimentunlimited.com

Frequently asked questions

CEC, our Certification of Embodiment Coaching, is a broader coaching certification with embodiment at the centre and can develop broader coaching foundations.

Beyond Liberal Coaching is a specialist certification that integrates conservative psychology and worldview and assumes an existing helping foundation. You do not need CEC before Beyond Liberal Coaching.

No. It does not qualify or license anyone as a therapist or psychologist.

Yes, and they’ll be available within 48 hours of the live sessions.

You’ll have ongoing access to them too – we won’t take them away just because the live course finishes.

No. You don’t need to be liberal, conservative or agree with everything shared.

We’ll talk about politics and worldview because they affect real coaching, but we won’t be arguing about politics. The point is to get better at working with people who see life differently.

Yes! Although Beyond Liberal Coaching is mainly designed for people who already coach or work with others professionally, beginners are welcome too.

Just bear in mind that we won’t be teaching all the basic coaching skills from scratch. If you’re new to coaching, you may need some additional foundational training alongside Beyond Liberal Coaching.

You can still complete the Beyond Liberal Coaching certification requirements, but the certificate isn’t a substitute for a foundational coaching qualification.